EF ULTIMATE BREAK IS THE BEST WAY TO TRAVEL FOR ANYONE 18–35.


MULTI-CHANNEL CAMPAIGNS

Art Direction, Design

Copy: Emma Lifvergren & Kevin McGraw

Ultimate Break’s multi-channel campaigns are built around trending cues, audience insights, and brand identity. As a designer, I developed the look & feel of the campaigns, extending across the website, paid ads, social media, and email.

Each campaign provided an opportunity to push and explore the brand which consistently drove year-over-year booking growth.