Tapping into the stars, I pitched and created this zodiac-inspired Instagram carousel matching Ultimate Break trips to star signs. Designed for EF Ultimate Break’s 333K Instagram followers of Gen Z and millennial travelers. The post sparked a 40% jump in comments and saves outperforming engagement benchmarks.

Blending my personal interest in numerology with our traveler base’s enthusiasm for angel numbers, I developed this TikTok concept connecting travel experiences to the social phenomenon. Created for EF Ultimate Breaks’s 758K TikTok followers, I led concept development, design, and partnered with a writer to bring this idea to life. The wallpaper images saw a 30% lift in engagement and doubled the usual comment volume.

The creative team faced the challenge that many viewed Ultimate Break trips as “too expensive.” After updating the website to show land-only (no flights) pricing by default, we saw a significant rise in land-only bookings.

To build on this momentum, we created a video ad to drive traffic back to the site, highlight affordable land-only prices, and shift customer perception.

Partnering with a writer and video editor, we produced an ad that compared typical monthly subscription costs to low monthly payments toward travel. In a constantly changing market, this approach helped meet customers where they are. The result: continued growth in both return traffic and land-only bookings.