MULTI-CHANNEL PROMOTIONS

Art Direction, Design

2023 & 2024

Copy: Emma Lifvergren

Ultimate Break’s Summer Sale promotions are built around trending cues and audience insights. As a designer, I developed look & feel of the campaigns, extending across the website, paid ads, social media, and email. Each one provided an opportunity to push and explore the brand which consistently drives year-over-year booking growth.

ZODIAC SIGNS AS TRIPS

Art Direction, Design, Concepting

2023

Copy: Emma Lifvergren

Tapping into the stars, I conceptualized and created this zodiac-inspired Instagram carousel matching Ultimate Break trips to star signs. Designed for EF Ultimate Break’s 333K Instagram followers of Gen Z and Millennial travelers. The post sparked a 40% jump in comments and saves outperforming engagement benchmarks.

Oftentimes, the team would tie-in interests of the greater audience to humanize our goals. Seeing engagement and hearing stories from travelers always made the work I was doing truly feel like I was making a difference in people’s lives.

TRAVEL ANGEL NUMBERS

Art Direction, Design, Concepting

2024

Copy: Emma Lifvergren

Blending my personal interest in numerology with our traveler base’s enthusiasm for angel numbers, I developed this TikTok concept connecting travel experiences to the social phenomenon. Created for EF Ultimate Breaks’s 758K TikTok followers, I led concept development, design, and partnered with a writer to bring this idea to life. The wallpaper images saw a 30% lift in engagement and doubled the usual comment volume.

SUBSCRIBE TO TRAVEL

Art Direction, Design, Concepting

2024

Copy: Tom Corbett

Video: Brady Griffin

Voiceover: Mary Grace Cronin

The creative team faced the challenge that many viewed Ultimate Break trips and travel in general as “too expensive.” After updating the website to show land-only pricing (no flights) by default, the business saw a significant spike in land-only bookings.

To build on this momentum, we created a video ad to drive traffic back to the site, highlight affordable land-only prices, and shift customer perception.

Partnering with a writer and video editor, we produced an ad that compared typical monthly subscription costs to low monthly payments toward travel.

In a constantly changing market, this approach helped meet customers where they were at. The result: continued growth in both return traffic and land-only bookings. Design and voice are strong components in solving very real business issues that arise in any industry.