EF ULTIMATE BREAK IS THE BEST WAY TO TRAVEL FOR ANYONE 18–35.
ZODIAC SIGNS AS TRIPS
Art Direction, Design, Concepting
Copy: Emma Lifvergren
Tapping into the stars, I conceptualized and created this zodiac-inspired Instagram carousel matching Ultimate Break trips to star signs. Designed for EF Ultimate Break’s 333K Instagram followers of Gen Z and Millennial travelers, the post sparked a 40% jump in comments and saves outperforming engagement benchmarks.
TRAVEL ANGEL NUMBERS
Art Direction, Design, Concepting
Copy: Emma Lifvergren
Blending my personal interest in numerology with our traveler base’s enthusiasm for angel numbers, I developed this TikTok concept connecting travel experiences to the social phenomenon. Created for EF Ultimate Breaks’s 758K TikTok followers, I led concept development, design, and partnered with a writer to bring this idea to life. The wallpaper images saw a 30% lift in engagement and doubled the usual comment volume.
GIPHY ANIMATIONS
Design, Animation
With a strong digital presence, I designed many vibrant, branded animations for EF Ultimate Break’s GIPHY account racking up more than 475 million views. They are energetic, travel-inspired, and built for sharing your adventure with the world.