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Art Direction, Design, Concepting

2024

Copy: Tom Corbett

Video: Brady Griffin

Voiceover: Mary Grace Cronin

The creative team faced the challenge that many viewed Ultimate Break trips as “too expensive.” After updating the website to show land-only (no flights) pricing by default, we saw a significant rise in land-only bookings.

To build on this momentum, we created a video ad to drive traffic back to the site, highlight affordable land-only prices, and shift customer perception.

Partnering with a writer and video editor, we produced an ad that compared typical monthly subscription costs to low monthly payments toward travel. In a constantly changing market, this approach helped meet customers where they are. The result: continued growth in both return traffic and land-only bookings. Design and voice are strong components in solving issues that arise in the industry.