MULTI-CHANNEL PROMOTIONS
Art Direction, Design
Copy: Emma Lifvergren & Kevin McGraw
Ultimate Break’s multi-channel promotions are built around trending cues, audience insights, and brand identity. As a designer, I developed the look & feel of the promotions, extending across the website, paid ads, social media, and email.
Each promotion provided an opportunity to push and explore the brand which consistently drove year-over-year booking growth.
ZODIAC SIGNS AS TRIPS
Art Direction, Design, Concepting
Copy: Emma Lifvergren
Tapping into the stars, I conceptualized and created this zodiac-inspired Instagram carousel matching Ultimate Break trips to star signs. Designed for EF Ultimate Break’s 333K Instagram followers of Gen Z and Millennial travelers, the post sparked a 40% jump in comments and saves outperforming engagement benchmarks.
TRAVEL ANGEL NUMBERS
Art Direction, Design, Concepting
Copy: Emma Lifvergren
Blending my personal interest in numerology with our traveler base’s enthusiasm for angel numbers, I developed this TikTok concept connecting travel experiences to the social phenomenon. Created for EF Ultimate Breaks’s 758K TikTok followers, I led concept development, design, and partnered with a writer to bring this idea to life. The wallpaper images saw a 30% lift in engagement and doubled the usual comment volume.
SUBSCRIBE TO TRAVEL
Art Direction, Design, Concepting
Copy: Tom Corbett
Video: Brady Griffin
Voiceover: Mary Grace Cronin
The creative team faced the challenge that many viewed Ultimate Break trips and travel in general as “too expensive.” After updating the website to show land-only pricing (no flights) by default, the business saw a significant spike in land-only bookings.
To build on this momentum, we created a video ad to drive traffic back to the site, highlight affordable land-only prices, and shift customer perception.
Partnering with a writer and video editor, we produced an ad that compared typical monthly subscription costs to low monthly payments toward travel.
In a constantly changing market, this approach helped meet customers where they were at. The result: continued growth in both return traffic and land-only bookings. Design and voice are strong components in solving very real business issues that arise in any industry.