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Art Direction, Design, Concepting

Copy: Tom Corbett

Video: Brady Griffin

Voiceover: Mary Grace Cronin

EF Ultimate Break is the premier travel experience for 18–35-year-olds seeking curated, community-driven adventures abroad.

The creative team faced the challenge that many viewed Ultimate Break trips and travel in general as “too expensive.” After updating the website to show land-only pricing (no flights) by default, the business saw a significant spike in land-only bookings.

To build on this momentum, we created a video ad to drive traffic back to the site, highlight affordable land-only prices, and shift customer perception.

Partnering with a writer and video editor, we produced an ad that compared typical monthly subscription costs to low monthly payments toward travel.

In a constantly changing market, this approach helped meet customers where they were at. The result: continued growth in both return traffic and land-only bookings. Design and voice are strong components in solving very real business issues that arise in any industry.