SUBSCRIBE TO TRAVEL

Art Direction, Design, Concepting

Copy: Tom Corbett

Video: Brady Griffin

Voiceover: Mary Grace Cronin

EF Ultimate Break is the best way to travel for anyone 18–35.

The creative team faced the challenge that many viewed Ultimate Break trips and travel in general as “too expensive.” After updating the website to show land-only pricing (no flights) by default, the business saw a significant spike in land-only bookings.

To build on this momentum, we created a video ad to drive traffic back to the site, highlight affordable land-only prices, and shift customer perception.

Partnering with a writer and video editor, we produced an ad that compared typical monthly subscription costs to low monthly payments toward travel.

In a constantly changing market, this approach helped meet customers where they were at. The result: continued growth in both return traffic and land-only bookings. Design and voice are strong components in solving very real business issues that arise in any industry.