Zodiac Signs as Trips
Art Direction, Design, Concepting
Copy: Emma Lifvergren
EF Ultimate Break is the premier travel experience for 18–35-year-olds seeking curated, community-driven adventures abroad.
Tapping into the stars, I conceptualized and created this zodiac-inspired Instagram carousel matching Ultimate Break trips to star signs. Designed for EF Ultimate Break’s 333K Instagram followers of Gen Z and Millennial travelers, the post sparked a 40% jump in comments and saves, outperforming engagement benchmarks.
