MULTI-CHANNEL PROMOTIONS

Art Direction, Design

Copy: Emma Lifvergren & Kevin McGraw

EF Ultimate Break is the best way to travel for anyone 18–35.

Ultimate Break’s multi-channel promotions are built around trending cues, audience insights, and brand identity. As a designer, I developed the look & feel of the promotions, extending across the website, paid ads, social media, and email.

Each promotion provided an opportunity to push and explore the brand which consistently drove year-over-year booking growth.